The opportunity

America’s love for pets keeps surging—and spending with it. Today, an estimated 71% of U.S. households (about 94 million) own a pet, and total pet industry expenditures reached $152B in 2024. Owners are prioritizing wellness, convenience, and trusted care—creating strong demand for premium grooming, safe self-wash options, and retail add-ons in neighborhood settings. That’s the sweet spot Dirty Dogs Spa serves.

The Solution

Premium Neighborhood Grooming & Self-Wash

Dirty Dogs Spa combines full-service grooming, assisted self-serve dog wash, and a curated retail boutique—all delivered with all-natural, eco-friendly products by FearFree Certified staff. It’s a modern, high-trust pet spa experience that wins repeat visits and glowing word-of-mouth.

Full-Service Grooming

Professional coat care, de-shed treatments, nail & skin services that anchor premium spend.

Self-Serve Dog Wash

Clean, convenient stations with pro-grade tools and guidance

Spa Upgrades & Wellness Add-ons

Skin/coat therapies and gentle finish services

Retail Boutique

All-natural shampoos, brushes, treats, and accessories

Tailored solutions for puppies to senior pets, small to large breeds
Scalable services that grow average ticket and frequency
Simple operational systems and front-desk tools that drive efficiency
Industry Growth

Certified Fear Free Grooming for Happier, Calmer Pets

At Dirty Dogs Spa, every visit is designed around your pet’s comfort. Our team is Fear Free® Certified — meaning we use gentle handling, calming techniques, and stress-reducing methods so your dog feels safe, relaxed, and cared for every step of the way.

Industry Growth

Momentum & Market Proof

94M

Pet Ownership Rising

U.S. households now own a pet — up sharply since 2023. (PetfoodIndustry)

~7% CAGR

Category Tailwinds

Global pet grooming services are projected to grow steadily through 2030, with North America leading the market. (Grand View Research)

How We Succeed

An Innovative Model Built for Community Demand

Dirty Dogs Spa locations emphasize accessibility, cleanliness, and professional standards—a trusted “go-to” in the neighborhood. The blend of appointment-based grooming, walk-in self-wash, and retail creates diversified, steady revenue while deepening client loyalty.

Our spacious grooming stations elevate the customer experience, reduce pet stress, and increase service efficiency—driving repeat business and higher average ticket values.

Self-wash tubs create a high-demand, low-labor revenue stream that attracts frequent visits and broadens your customer base with minimal operational overhead.

A curated retail selection enhances profitability through strong add-on sales, diversified revenue, and a differentiated in-store experience that keeps customers engaged.

Add-ons and service packages provide additional recurring revenue, strengthen customer loyalty, and improve long-term profitability for franchise owners.

How We Stand Apart

Other Grooming Shops
Experience Spa-like environment + self-serve wash + boutique Grooming only
Standards All-natural products, Fear Free Certified Staff trained in Canine CPR and First Aid Varies widely
Revenue Mix Grooming, self-wash, retail, add-ons/packages Primarily grooming services
Throughout Self-wash increases capacity between grooming slots Limited by groomer hours
Client Relationship Neighborhood hub with repeat visits and upsells Transactional, appointment-to-appointment

Dirty Dogs Spa prioritizes pet wellness, trusted care, and repeatable processes—delivering a balanced, scalable business.

Why This Matters

With a brand built around safe, natural care and convenient self-wash, franchise owners can serve everyday needs (frequent baths, nail trims, ear cleaning) and higher-margin services (de-shedding, specialty spa). The result: consistent demand, diverse revenue streams, and a business that becomes part of the local pet community.

Speak with a Franchise Advisor Note: Investment details and financial performance vary; review the Franchise Disclosure Document (FDD). No earnings claims are made here.

Gallery

Designed for Pets. Built for Peace of Mind.

Warm reception areas, clean self-wash bays, and professional grooming stations signal quality and care—so pet parents (and their pups!) feel at ease from day one.

Your Role

Lead a trusted neighborhood pet spa.

Run great operations

Scheduling, retail, and service standards

Build relationships

Know pets by name; delight pet parents with consistency

Grow demand

Local marketing, memberships, partnerships with vets/rescues

Coach a small team

Hire, train, and recognize great service

I absolutely love this place. It is always clean, courteous, and kind to my pups. If you need a quick wash 20 bucks is all you need and you won’t clog up your home drains. If you have a doodle mix you will certainly not regret their hair cut people! I go to them about every 2 weeks for a simple bath, and I use about a 6 to 8 week schedule to book for an entire year! They even send text messages to remind you of your appointment too. The owner is always courteous and this staff is just to die for. Give them a chance or be a loyal customer like I am.

Steven Gamelin

Ready to Bring Dirty Dogs Spa to Your Community?

Inquire Today to Learn More